E-commerce website for handmade gemstone jewelry
Vienvay is a boutique brand crafting handmade jewelry with natural stones and refined metalwork. I created a modern, scalable logotype and a visual identity built on calm typography and hues derived from natural stones. For the website, I designed a storefront-first information architecture: clear category/product structure, material & care details on PDP, sizing guidance, and a trustworthy checkout. UI components were built modularly to support growth, while performance was prioritized with image optimization, lazy loading, and smart caching. The result is a serene, confidence-inspiring e-commerce experience that highlights craftsmanship.